What's the minimum order?

10 pairs, ordered in multiples of five. Under ten, the personalised product page is cheaper for you — order there instead and skip us entirely.

Is there a setup fee or a colour limit?

Neither. These are printed digitally rather than knitted to a thread count, so a full-colour logo or a photograph costs exactly what a one-colour design costs.

What artwork do you need?

A vector logo (AI, EPS, SVG or PDF) is ideal. A PNG at 1000px or larger works fine. Send whatever you have — we'll tell you before you pay whether it holds up at sock scale, and we'll say so plainly if it doesn't.

How long does it take?

10–14 working days from the moment you approve the proof, or 7 on the rush service. Give us the event date and we work backwards from it rather than quoting you a window and hoping.

Yes, at no extra cost. Give us the split you want, or take our standard spread if you don't know it yet — most people don't.

Can you print faces instead of a logo?

Yes, and it's what we're best at. The sock is a blank canvas end to end — a team's faces, a mascot, a repeating pattern or a one-off design are all the same job. You can try the face version yourself on the product page before you commit to a bulk run.

Shaka Merch · Privacy policy

Privacy policy

What we collect, why we have it, who else sees it, and how long we keep it. Including your photographs, which is the part that actually matters here.

Last updated 4 September 2026

Who you are dealing with

Shaka Merch is a trading name of THESOCKSDUDES LTD, a company registered in England and Wales.

Company number 15268433
Registered office 4 Elswick Road, London, SE13 7SR, United Kingdom
Email hello@shakamerch.com

We are the controller

THESOCKSDUDES LTD is the data controller for personal data collected through shakamerch.com. If you want to ask about anything in this policy, email hello@shakamerch.com.

What we collect

Only what an order needs:

Your details — name, email address, delivery address, and for bulk orders a company name.
Your order — what you bought, what you paid, and the design attached to it.
Your artwork — the photographs, logos or design files you upload, and the print file we generate from them.
Your enquiry — anything you write in a quote or contact form.
Basic technical data — the request logs our host keeps, which include an IP address.

Why, and on what basis

Under UK GDPR we rely on:

Performing our contract with you — making, checking and delivering your order, and dealing with a problem afterwards.
Our legitimate interests — keeping the site working and secure, preventing abuse of the upload and quote forms, and keeping records of what we agreed with a customer.
Legal obligation — tax and company records.
Your consent — marketing email, if you ask for it. You can withdraw it at any time and every email has an unsubscribe link.

Your photographs, specifically

This is the part worth reading. When you upload a photo in the studio:

It is uploaded to our storage, hosted by Supabase in the UK region (London).
If you use the background remover, a reduced copy of that image is sent to fal.ai, in the United States, which runs the model that cuts the background out. It is processed and returned; we do not permit it to be used for training.
The design and its images are held behind an unguessable link and deleted automatically after 90 days, unless the design belongs to an order we still need to fulfil or account for.
We do not use face recognition, we do not identify anybody from a photo, and we do not build a profile from one. The image is artwork to us.

If you want a design and its images deleted sooner than 90 days, email us with the link and we will remove it.

Who else sees your data

Only the companies that make an order happen:

Shopify — checkout and card payment for small orders. We never see or store your card details.
Merchize — our print and fulfilment partner. They receive your name, delivery address and print file. They are outside the UK.
Supabase — database and file storage, UK region.
Vercel — website hosting.
fal.ai — background removal, United States, as described above.

We do not sell your data, and we do not share it with advertisers.

Sending data outside the UK

Some of those providers are outside the UK — notably fal.ai in the United States and our fulfilment partner in Asia. Where data leaves the UK we rely on the transfer mechanisms UK law provides, including the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses. If you want the detail for a specific provider, ask us.

How long we keep it

Designs and uploaded images — 90 days, unless attached to a live order.
Order and invoice records — six years, which is what tax law requires.
Enquiries — up to two years, so we can pick up a conversation where it left off.
Marketing consent — until you withdraw it.

Your rights

You can ask us to give you a copy of your data, correct it, delete it, restrict what we do with it, or send it to somebody else. You can object to processing we do on the basis of legitimate interests. Email hello@shakamerch.com and we will answer within one month.

If you think we have got it wrong you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. We would rather you told us first, but it is your right either way.

Children

This shop is not aimed at children and we do not knowingly collect data from anybody under 13. Parents order socks with their children’s faces on them all the time — that is the parent’s data to give, and the parent’s order.

Cookies

We set none. The detail is on our cookie page.